Why doesn’t GM do this?

[Chopy4]

I’ve seen post on social media of the rereleased Ram TRX and one of the main discussions you hear is Raptor vs TRX.

Why doesn’t GM make a more direct competitor to those other trucks?

They have a fantastic foundation of a platform in the LT4 which they use in the Escalade V. There’s so many people who’d pony up the $ to get their hands on a truck like that.

Anyone have any insight on why GM won’t fill this void??

 

[AXE]

The market isn't that big for those type of trucks. They are going for profit over performance. If you want a comparable rig Pax Power can build you one.

 

[8ball_99]

I don't really understand it either. I get it might not be a huge market. But I see Raptors everywhere. Also see a lot of TRX and now RHOs. I think I've only seen one Raptor R in person, But those were basically unobtainium for a good while after they came out. Might still be, I haven't kept up. They want to sale High trim vehicles with all the gizmos. You would think they would jump on a trim to compete with the others Halo trucks. You could say price, But guys buy AT4X trucks and High trim Diesels to just haul themselves around town and to the coffee shop. Can't see how a Chevy version of Raptor R/TRX wouldn't have some interest. Course with all their bad motor press right now maybe not. Dodge brought back the TRX pretty quick. That sorta suggests they at least think they were missing out by dropping it. I mean the RHO is basically the same thing minus the supercharged V8.

 

[kylant]

they do. silverado fox edition

 

[Chopy4]

The market isn't that big for those type of trucks. They are going for profit over performance. If you want a comparable rig Pax Power can build you one.

You’re telling me GM couldn’t make enough profit offering a truck that starts around the $100k mark?

Ford and Ram proved the demand is there, idk about your area but in South Florida I see them all over the place.

Sure pax can build you something but regular people don’t want to send off their daily driver for weeks at a time. They just want to buy it from the dealer ready to go.

 

[Chopy4]

they do. silverado fox edition

The Fox Factory Silverado is a custom specialty build, not a production truck like the Raptor or TRX. It’s also a $200k+ vehicle.

 

[AXE]

You’re telling me GM couldn’t make enough profit offering a truck that starts around the $100k mark?

Ford and Ram proved the demand is there, idk about your area but in South Florida I see them all over the place.

Sure pax can build you something but regular people don’t want to send off their daily driver for weeks at a time. They just want to buy it from the dealer ready to go.

You should send them a resume and see if they are hiring in the marketing department! I'm sure it's never crossed their mind to build a Corvette truck!

When Mary Barra does your interview, ask her why she's spent the last decade killing the most reliable ICE vehicles GM has ever made and replacing them with EVs nobody wanted.

 

[MNNJR69]

The Fox Factory Silverado is a custom specialty build, not a production truck like the Raptor or TRX. It’s also a $200k+ vehicle.

BUT it's nice
Sadly in today's vain culture, I would say more than half of the 4x4 performance trucks sold (including the ZR2) are driven by pavement princesses.

 

[8ball_99]

BUT it's nice
Sadly in today's vain culture, I would say more than half of the 4x4 performance trucks sold (including the ZR2) are driven by pavement princesses.

Out here on the east coast no one offroads full sized trucks really. They are just to big for the trails and high center to easily. Besides anyone with the cash to buy something like a Raptor R and beat it up on the trail just buys/builds tube chassis rock buggy. Or they just have a SxS. Either of those you can put them on their side or roof even without much drama. Flopping one of these trucks on their side or into a tree would total them, lol

 

[AXE]

Out here on the east coast no one offroads full sized trucks really. They are just to big for the trails and high center to easily. Besides anyone with the cash to buy something like a Raptor R and beat it up on the trail just buys/builds tube chassis rock buggy. Or they just have a SxS. Either of those you can put them on their side or roof even without much drama. Flopping one of these trucks on their side or into a tree would total them, lol

Same here, guys run 2500HDs and 3500/4500 duallys to haul their expensive stuff around. Seen a $250k 1500 HP sand rail at the dunes the with a custom Pfaff dual supercharged motor that does 100 mph wheelies on the drags. Plenty of rock crawlers, trophy trucks, and 2x priced UTVs to scratch that itch if you got the cash.

I see plenty of Raptors and TRX running around, but never seen anything on the trails. But there are Jeeps with +$30k worth of gear on every trail around, cause they are better at it.

 

[MNNJR69]

Out here on the east coast no one offroads full sized trucks really. They are just to big for the trails and high center to easily. Besides anyone with the cash to buy something like a Raptor R and beat it up on the trail just buys/builds tube chassis rock buggy. Or they just have a SxS. Either of those you can put them on their side or roof even without much drama. Flopping one of these trucks on their side or into a tree would total them, lol

That's cause they're scardy-cats.

 

[Nmass94]

The market isn't that big for those type of trucks. They are going for profit over performance. If you want a comparable rig Pax Power can build you one.

I'm gonna debate that- there's a reason not one raptor or trx can be purchased anywhere near msrp. They're in demand. I tried to get a raptor instead of my zr2 and couldn't find one within 7 hours drive.

 

[AXE]

I'm gonna debate that- there's a reason not one raptor or trx can be purchased anywhere near msrp. They're in demand. I tried to get a raptor instead of my zr2 and couldn't find one within 7 hours drive.

Like I said, the market isn't that big. Simple economics says there would be more supply if there was real demand. Your situation is anecdotal and does not represent the market as a whole. The only reason they are in short supply is that is how the manufacturers drive up the prices to get the margins they need to cover their investment. If there was real demand, the entire line would be spitting out high priced rigs for the masses. It doesn't pencil out that well when your selling 1 million F150s per year that are among the highest margin vehicles manufactured.

If you want a Raptor, let me know and I'll have 5 of them lined up for you by 5 PM.

Here's a Hennessy VelociRaptor for -$7k. May as well jump on this rare specimen.

New 2025 Ford F-150 Raptor For Sale in Peoria AZ SFB67554 | Peoria New Ford For Sale 1FTFW1RG0SFB67554

New 2025 Ford F-150, Truck SuperCrew Cab, from Peoria Ford in Peoria, AZ, 85382 For Sale. Call 844-877-9033 for more information SFB67554 & 1FTFW1RG0SFB67554

www.peoriaford.com

 

[Nmass94]

Like I said, the market isn't that big. Simple economics says there would be more supply if there was real demand. Your situation is anecdotal and does not represent the market as a whole. The only reason they are in short supply is that is how the manufacturers drive up the prices to get the margins they need to cover their investment. If there was real demand, the entire line would be spitting out high priced rigs for the masses. It doesn't pencil out that well when your selling 1 million F150s per year that are among the highest margin vehicles manufactured.

If you want a Raptor, let me know and I'll have 5 of them lined up for you by 5 PM.

Here's a Hennessy VelociRaptor for -$7k. May as well jump on this rare specimen.

New 2025 Ford F-150 Raptor For Sale in Peoria AZ SFB67554 | Peoria New Ford For Sale 1FTFW1RG0SFB67554

New 2025 Ford F-150, Truck SuperCrew Cab, from Peoria Ford in Peoria, AZ, 85382 For Sale. Call 844-877-9033 for more information SFB67554 & 1FTFW1RG0SFB67554

www.peoriaford.com

Alright, lets set my anecdote (you're right, it was just that) to the side and focus on the simple economics.
I don't disagree that they restrict supply to keep price high. However beyond that there's a couple holes in your logic.

You stated the market isn't big enough, profit over performance. If that is the case then ford and ram must be taking a loss on every raptor/ trx.
But you then state that they keep supply low to drive up price to make a profit. i.e they're making profit.
.... So they aren't taking a loss, and the market demand is enough to be profitable- probably at significantly higher margins than normal f150s and rams given the MSRP (minimum price they meet their min accepted profit margin at) vs List price disparity.
So why is it profitable for ford and ram but not possible for GM?

Do you think by adding a third option to that vehicle segment that all 3 manufacturers combined wouldn't be able to restrict supply below demand and continue to make a profit whatsoever? That seems pretty unlikely imo.

 

[OU812]

https://gmauthority.com/blog/2022/06/insider-explains-why-gm-never-made-a-chevy-silverado-raptor-rival/

 

[Nmass94]

https://gmauthority.com/blog/2022/06/insider-explains-why-gm-never-made-a-chevy-silverado-raptor-rival/

Good link, cheers!
I can't really imagine their retooling being significant tbh- Up until the latest gen of raptor the only difference was really the diff ratios, the control arms, and 4 body panels, and it'd be pretty similar for GM too. All of this shit is press or cast construction- which is incredibly easy and cheap as re tools go.
Wonder how far up the chain the insider was?
I'd bank they offer a competitor in the next few years tbh.

 

[AXE]

Alright, lets set my anecdote (you're right, it was just that) to the side and focus on the simple economics.
I don't disagree that they restrict supply to keep price high. However beyond that there's a couple holes in your logic.

You stated the market isn't big enough, profit over performance. If that is the case then ford and ram must be taking a loss on every raptor/ trx.
But you then state that they keep supply low to drive up price to make a profit. i.e they're making profit.
.... So they aren't taking a loss, and the market demand is enough to be profitable- probably at significantly higher margins than normal f150s and rams given the MSRP (minimum price they meet their min accepted profit margin at) vs List price disparity.
So why is it profitable for ford and ram but not possible for GM?

Do you think by adding a third option to that vehicle segment that all 3 manufacturers combined wouldn't be able to restrict supply below demand and continue to make a profit whatsoever? That seems pretty unlikely imo.

Listen Junior, nothing you've said so far makes any difference to me and will not convince GM you're somehow smarter than them, cause you once shopped for a Raptor.

The unit numbers for Raptors are not listed by Ford, nor is the profit margins. They are rolled up in the F150 sales. Industry experts estimate them to be 10,000 units annually, which is a rounding error in the USA truck market.

I know the demand for those trucks is very low right now, cause the dealers around here have plenty of inventory and discounts advertised on carry over 25 model year rigs that haven't sold. That market isn't sustainable when you're in a rolling recession, inflation is still high, and unemployment is increasing.

But really, you should take this up with GM and tell them you have done all the math, solved all the manufacturing and materials logistics, found the untapped market of hungry buyers and see if they will hire you to run the SilverVetto program.

 

[Nmass94]

"I know the demand for those trucks is very low right now, cause the dealers around here have plenty of inventory and discounts advertised on carry over 25 model year rigs that haven't sold. That market isn't sustainable when you're in a rolling recession, inflation is still high, and unemployment is increasing."

^Sounds anecdotal to me.

Good to see civil discourse ain't dead lol.
You have a good one hoss

 

[Battlebornzr2]

I’ve seen post on social media of the rereleased Ram TRX and one of the main discussions you hear is Raptor vs TRX.

Why doesn’t GM make a more direct competitor to those other trucks?

They have a fantastic foundation of a platform in the LT4 which they use in the Escalade V. There’s so many people who’d pony up the $ to get their hands on a truck like that.

Anyone have any insight on why GM won’t fill this void??

Gm did trademark the names "meteor" and "zrx". Guessing sometime after tge launch of the 27 we might see meteor wipe out the dinosaurs.

 

[securityguy]

Out here on the east coast no one offroads full sized trucks really. They are just to big for the trails and high center to easily. Besides anyone with the cash to buy something like a Raptor R and beat it up on the trail just buys/builds tube chassis rock buggy. Or they just have a SxS. Either of those you can put them on their side or roof even without much drama. Flopping one of these trucks on their side or into a tree would total them, lol

I see tons of Raptors and TRX's parked near my 2500HD at the grocery store and Costco all the time.