I was a big fan of PPF and have done Xpel to all of my vehicles since 2010. It’s great for bumpers, but now I save my money and don’t do it on hoods. Ceramic coating your hood, along with the entire truck is a far better investment. Bugs…bird crap…etc., won't hurt the ceramic and the ceramic protects the clear coat. Bugs and crap wipe right off. I am a believer in bumper protection, but PPF is not an end all be all. Do PPF on your front bumper and then ceramic coat the entire vehicle. You’ll be far happier. What some folks don’t realize is that a “bug deflector” or “stone guard” is an awesome piece of gear and will protect your windshield from rock chips as well as bugs as the design is such to have those things pass over the vehicle instead of hitting the vehicle. Nothing is full proof but I am sharing my thoughts as I’ve been doing this for a very long time and have years of real world experience.